Hi, I am
Sushant  Kokate
I am a Digital Marketing Expert

About Me

Digital Marketing Trainer

I’m the founder of Jaksh Institute of Digital Marketing. I’m a Digital marketing expert, bringing skills in SEO, Adwords & Social Media Marketing on sites like Facebook, LinkedIn to my students and clients to help them to succeed in their own online marketing efforts. I assist business owners and marketers in my workshops and training programs to learn these skills and succeed in ‘doing it yourself’ marketing. I also do consulting for my clients to achieve their marketing goals via a more one-on-one marketing methodology. My training style is participatory and hands-on and my personality brings enthusiasm and humor to what is often perceived as a technical or dry area of marketing.

Speaker, Influencer

I have a good experience in Educational Field as an Engineering Professor and later as a Training and Placement Officer, which made me discover a widespread need for the principles of self-discovery and personal growth, and then I decided to bring these ideas to a wider audience. I was the Secretary of Western Maharashtra Placement Consortium. The Incredible response of motivational thoughts made a remarkable impact on the lives of thousands through my life-changing values, consult and counseling which eventually launched my career as a Speaker too.
I energize people to meet the challenges of the world around. My seminars are straight-from-the-heart, passionate and high at energy, which motivates audiences to step beyond their limitations and into their greatness in many ways. My objective is to transform the ordinary youth into extraordinary achievers and I’m doing it by providing training to many youngsters through Entrepreneurship Awareness Camps organized by Premier Educational Institutes arranged by Entrepreneurship Development Institute of India.


Dec 2016 – Current


Jaksh Institute of Digital Marketing

Dec 2016 – Current


Jaksh Center of Learning

Jun 2015 Dec 2016


Flora Jobs-n-Skills

Jun 2015 Dec 2016


Western Maharashtra Placement Consortium

Jun 2013 – Dec 2016

TPO, Assistant Professor

Flora Institute of Technology

Jun 2012 – May 2013

TPO, Assistant Professor


Jul 2011 – Jun 2012

Software Programmer

National Informatics Center


Master of Engineering (Computer Engineering)

University of Pune

Bachelor of Engineering (B.E.) (Computer Engineering)

University of Pune

Ashwini Dange

Its positivity!! That is an actual positive frequency sent by you sir….for all of us..now is starting of positive countdown

Rajendra Padidapu

Sushant sir.. really you born for the people who are in cross roads.


Sumit Prabhune

Information Security Consultant at Cybervault Securities Solutions Pvt Ltd.

One of the best personality and mentor I ever met in life. Thankyou so much sir for everything.

Kaveri Borale


Always inspiring personality. Thankyou sir… Thanku so much sir for being d best mentor.

Milind Karhe

QA Engineer at Nuance Communications



Professor at SCSCOE, PUNE

Must say hats-off for the initiative to make people believe and realize their passion and define the same. Its only effective utilization of the resource what we have is very important rather than looking for the people with great caliber,talent and experience will definitely turn around the things, which might not be 100% successful if those people are really nor passionate enough.
” Passion creates action which defines better reaction in-order to reach our destination”


Really needed motivation. He is always inspiring to us.


Personal Branding Essential Training for Career Growth

Personal Branding and Digital Marketing Training Workshop to Boost your Career - Sushant Kokate

There’s a huge difference between doing a JOB and having a CAREER. Yes, you heard that right, JOB and CAREER are not the same things. A Job is something you do to have a monthly income to fulfill your financial needs, to raise your family. But it is not necessary that you will be finding satisfaction while doing it. No surprise, you hear many people say that they don’t have a job satisfaction. A career is something which provides us with that satisfaction, giving us happiness. So what’s there in Career which makes it so complete? It’s ‘PURPOSE’. The purpose is the element which is everything when it comes to a great Career. It provides you with the sense of clarity which is so damn important. Time flies away and we don’t want to be lost. It’s always better to know where exactly we need to go and where we are heading right now.


How to find your Purpose:

Let me tell you how I found it. I completed my Engineering and got a job as a Software Developer at National Informatics Centre. The place was pretty cool to work. Government Projects, Cool Team, Decent Salary, all the necessary elements required for a perfect start were there. But still, I was not feeling that enthusiasm to work. Sitting on a chair for 10 hours every day behind a Screen was not my cup of tea. I always wanted to get into the crowd, learn new things, and share knowledge. So I got my inner calling and I decided to become a Professor. I was totally loving it, going deep through the Engineering subjects and making them easy for my students. Taking energy from and throwing even more towards them. The management team of organization I always worked for believed that I should be taking higher responsibilities and promoted to higher ranks like Training and Placement Officer and Branding Officer. This happened at every organization I worked. I should be thanking my interpersonal skills for that. So, life was even more adventurous now, I was the bridge between the organization and industries. I was focussing on training my students and creating good career opportunities for them. But after few years, I again got this inner calling, I felt why should I focus on just one organization when I can reach out to so many of them and provide them these much-needed services. So I started my own training center and I started having a great great time. I now know the PURPOSE of my Life. I know why exactly I get out of my bed every morning. It is for the love of training, communicating, inspiring, and educating people to do their best in their Careers and their work. I want people to have great careers. I want people to have great experiences. I want people to be very successful. So I came up with my own Personal Branding Statement. It says – “To inspire and to educate people at their careers or their businesses to be successful by applying digital marketing strategies and personal branding techniques.” So this is my journey of discovering my Purpose.

So if you want to discover yours, I want you to answer these questions:

  1. Why you do what you do?
  2. Why do you wake up?
  3. What is your definition of a great day?
  4. If you feel that your answers do not align with your current job, then why don’t you do something else?

Finding answers to these questions will help you to find your Purpose. And your purpose will give you much-needed Clarity to move forward in your Career.


To make people see you as an interesting person, you need to have a story.  In my workshops and training programs, I ask people about their stories and many people just look completely blank. I want to tell you here everybody has a story. I have a story, you have a story, and we all have a story. And these stories are very cool.

So let me tell you how you can form your story. You must have had some good or bad educational experiences. You must have loved some of the things and hated other things. Just write down the things you loved. Now ask yourself this bunch of questions.

  1. How did you find your first job? Either you must have taken it by force or by choice.
  2. If you took it by choice then you must have been very clear about of Niche, so how did you find that?
  3. If you took your first job by force, then when did you discover your Niche?
  4. When you switched between Profiles or organizations how your experiences were?
  5. What did you like and what were the challenges?
  6. Where do you see yourself in the next 3 years?

We all have answers to these questions, and when you sum up all the answers to these questions. You form a Story,  not just a story, but an Interesting Story. Go ahead, write it down and now tell it to the world.

But how would you say it? And to whom would you say it? Well, you have to do it on your Personal Website or maybe on LinkedIn or maybe on Quora or maybe on Facebook Page or maybe everywhere. Go do it!


A purpose gives us a great sense of Clarity which leads to a great Story. But the story you just wrote is textual. Let people see how it looks like. So your profile pictures should be very professional and should be a reflection of what you do. So make sure your Facebook, LinkedIn, Quora, YouTube, and all social sites have Professional Pictures which align with the story you just told. Don’t forget when you are in a bookstore, you pick a book by looking at its cover.



It would be unfortunate for someone with a Purposeful Career, great story and supercool pictures not be socially active. This is the high time to show your Passion to the world, only them one can take a competitive advantage. So go get yourself on your Personal Website, write your story in ‘About Me’ section, and make people download your resume, write about your projects, and post your pictures in galleries. Go build your LinkedIn profile, write your story in the description, write about your Skills, endorse them, ask people for recommendations, write about your work experiences, your certifications. Go write your story wherever you believe your target audience is. Get found to get big opportunities in Life.

So these were my Top 4 tips for you to boost your Career. I have a full list of these and if you would like to do it with me. Then I have a good news for you, I keep on doing many Personal Branding Workshops. Register yourself today. Click the link to register for this workshop: Register for Workshop

Here’s the full list of things that we would be doing in this workshop.

  1. Importance of Personal Branding
  2. Today’s Career Shift
  3. Importance of Job Satisfaction
  4. Defining your Identity
  5. Basic Elements of Personal Branding
  6. Checking your Market Position
  7. Fighting your Fears
  8. Building your Story
  9. Building your Voice
  10. Building your Packaging
  11. Creating your Personal Branding Statement
  12. Self-Marketing Strategies
  13. Standing out as a Brand
  14. Controlling how people see You
  15. Using your Brand to create opportunities for You
  16. Building your Credibility
  17. Gaining Followers
  18. Increasing your Visibility
  19. Finding your USP
  20. Measuring your Success
  21. Researching your Target Audience
  22. Making your Target Audience to come to You
  23. Developing your Message
  24. Using Social Media to the Best
  25. How to make yourself Special
  26. Tracking your Competition
  27. Differentiating yourself from your Competitors
  28. Online and Offline Tips, Tools and Techniques for getting your Personal Brand into the World
  29. Drafting a solid action plan to realize your goals
  30. 5 Top Case Studies

Click the link to register for this workshop: Register for Workshop

Workshop details:

  • 9th June 2018, Saturday (4 pm to 8 pm) – Jaksh Institute of Digital Marketing, Pune Satara Road Branch
  • 10th June 2018, Saturday (9 am to 1 pm) – Jaksh Institute of Digital Marketing, Magarpatta Branch

Fees – Rs. 2000

You can also watch my Video on ‘Personal Branding Tips’

This post is written by: Sushant Kokate


Best Digital Marketing Courses in Pune

Digital Marketing Courses in Pune

Why is Digital Marketing one of the Hottest Skills today?

According to IAMAI, Internet and Mobile Association of India, the number of internet users in India is going to cross 500 Million mark by the end of June 2018, yes you heard that right, 500 Million! So, it’s common sense that all the eyes are in Mobile Screens today, and when the potential customers are looking only at the mobile screens, every small or big company wants to create their brand awareness or do all sort of engagement there and nowhere else. Now, who will do this for them, surely it has to be Digital Marketing Experts. No doubt the skill is so high in demand.

Why should you take Digital Marketing Training?

If you are a STUDENT or a FRESHER, here are the reasons why you should enroll in Digital Marketing Course:

  1. Digital Marketing is easy to learn and implement because most of the part of Digital Marketing is about mastering the tools and applying great strategies. It has very very less to do with Coding Skills which most students are scared of, so this field is open for students from any field and needs basic technical literacy, in simple language one should love spending time on the internet. I make Digital Marketing Training a very delightful experience for you with lots of simple to complex real-time case studies and also with challenging campaigns.
  2. There are endless career opportunities in all small and large scale industries. Who does not want to make their brand look great online? I train you from the scratch and guide you to reach out to these companies once you complete the training. I also train you to perform your absolute best during the interviews. It won’t be wrong to say that Digital marketing has got the most number of jobs in the market today.
  3. If you just want to learn Digital Marketing for the only sake of exploring this wonderful field, then I would love to tell you that these techniques can be surely applied to get your Dream Job. So, these skills are priceless.

Need some more motivation? Have a look at this.

Linkedin, world’s biggest professional network considers SEO/SEM Marketing and Marketing Campaign Management as one of the most important Skills companies need in 2018.

Digital Marketing Courses in Pune

Digital Marketing Courses in Pune

Monster, a very popular job portal considers Social Media Marketing skill as one of the top 7 work skills that can make you more marketable to employers in 2018.

Digital Marketing Courses in Pune

Forbes, one of the most popular and trusted portal has included Digital Marketing in its ’13 Top Tech Skills in High Demand for 2018’.

Digital Marketing Courses in Pune

If you are a Working Professional, here are the reasons why you should learn Digital Marketing:

  1. If you are not happy with your job field, you get to explore this wonderful growing field of Digital Marketing and make career into it.
  2. If you are already happy with your job field but somehow don’t earn as per your expectations, then you open the door for earning a Passive income by acquiring Digital Marketing skill set. You can start giving SEO services, Adwords campaign services or web designing services to people. If you are expert at certain Niche, with digital marketing techniques, you can also become a Blogger and open the doors of passive income for yourself. Here is my video on How to become a Blogging Rockstar.
  3. You can work as a freelancer on weekends or in the free time and generate an extra income for yourself.
  4. You can also use these Digital Marketing Techniques for your Personal Branding Purpose to boost your career.

I train you with the skill set and also help you master the art of consulting.

If you are an Entrepreneur, here are the reasons why you should learn Digital Marketing:

  1. Traditional Marketing is old school way, you should not waste your hard earned funding on this. Digital Marketing can help you grow your brand online and also get you, good customers. I train you to do effective marketing within your budget.
  2. All business won’t need similar online platforms for their brands, I train you to explore all the options and pick the best suitable one and eventually master it.

How does my Digital Marketing Course deliver the Best Digital Marketing training in Pune:

My Training Methodology:

Digital Marketing Courses in Pune

The entire training is Practical, because if you’ve to get your Dream job in Digital marketing or if you want to do consulting for businesses, or if you want to grow your own business then you got to be skilled enough to solve the problem using digital marketing tools and strategies. No company wants to hire a candidate with theoretical knowledge. No company wants to do consulting with somebody who cannot get the results.

The training and certifications are of no value if you cannot create good campaigns so here we train you to build awesome digital marketing campaigns which consist of Google AdWords campaigns, Facebook ad campaigns, LinkedIn ad campaigns etc. that provide good awareness, and later healthy conversions to the businesses. We train you to study the campaign reports in detail so that next time, the conversions improve even more. The training consists of hell lots of Case Studies from different fields or domains which helps you to build strong strategies that make you Smarter and Successful at campaigns.

If you are a fresher and want to get trained for Digital Marketing job, then the training is not limited to Technical Training only, it is combined with Interview Cracking Skills. In this training, you’re trained to eliminate the Interview Fear, be more Confident, carry good Body Language, dress well for the interview, do effective communication. Since these skills cannot be learned individually and cannot be learned overnight, the training is done in groups and performed through some crazy fun loving activities.

About the Trainer:

Digital Marketing Courses in Pune

My name is Sushant Kokate and I’m a Digital Marketing Expert, Former Secretary at Western Maharashtra Placement Consortium and Trainer at various Entrepreneurship Awareness camps organized by Engineering and Management Institutes in association with Entrepreneurship Development Institute of India. I have a vast experience in Educational Field. My objective is to transform the ordinary youth into extraordinary achievers. I want to inspire and educate people at their careers or their businesses to be successful by applying digital marketing strategies and personal branding techniques.

Digital Marketing Course Syllabus:

*Technical Training*

Module 1 – WordPress Website Designing

  1. Working of Websites
  2. Choosing your Domain
  3. Purchasing Hosting
  4. WordPress Installation
  5. Navigating WordPress
  6. Adding a Static Home Page
  7. Editing a Page & Change the Site Title
  8. Adding and Editing a Menu
  9. Writing a New Post & Organizing Your Blog
  10.  Blog Page Design – Excerpts vs Full Content
  11. Finding, Installing and Activating Plugins
  12. Backing Up Your Website
  13. Securing Your Website

Module 2 – Google Adwords

  1. How Google Adwords works
  2. Examples of Google Adwords Ads
  3. Setting up your Adwords Account
  4. Exploring the Adwords Interface
  5. Finding the Best Keywords for your Ad Project with Keyword Planner
  6.  Creating a Google Adwords Search Campaign
  7. Selecting your Audience
  8. Choosing your Bid Settings
  9. Creating an Ad Group and Adding Keywords
  10. Finalizing your Google Adwords Ad
  11. Managing your Campaign and Analytics

Module 3 – Facebook Page Management

  1. Why Facebook Pages are Important
  2. Facebook Page Optimization
  3. Adding Essential Information to your Facebook Page
  4. Selecting your Profile Image
  5. Creating a Professional Facebook Cover Image
  6. Writing a Captivating Description for your Page
  7. Getting your Facebook Page Username & URL
  8. Facebook Apps Links
  9. Facebook Page Apps to Increase Fans Engagement
  10. Create your Facebook Page
  11. Ways to Monetize your Facebook Page
  12. Exploring Publishing tools
  13. Scheduling Posts
  14. Facebook Call-To-Action Button
  15. Study your Competitors on Facebook
  16. How to Guarantee your Fans see All your posts
  17. Exploring Facebook Insights
  18. Promoting your Facebook Page
  19. Turn ANY image into a clickable Facebook Post

Module 4 – Facebook Marketing

  1. Introduction to Facebook Ads
  2. Introduction to the Facebook Ads Manager
  3. Setting up your Payment account for Ads
  4. Defining your Target Audience
  5. Level 1 – Creating the Ad Post
  6. Level 1 – Boosting Your Post
  7. Level 2 – Creating your Ad in the Ads Manager
  8. Tips to get your Ad approved by Facebook
  9. Analyzing the Results
  10. Creating your First Facebook Ad

Module 5 – Youtube Marketing

  1. YouTube Basics
  2. SEO: Watch Time vs. View Count
  3. YouTube Keyword Research
  4. Starting Your YouTube Channel
  5. Designing and Adding Channel Art
  6. Adding Your Channel Description
  7. Customizing Your Channel Layout
  8. Increasing YouTube Subscriptions
  9. Adding a YouTube Channel Trailer
  10. Verifying Your Channel and More Important Settings
  11. Uploading a Video: Titles, Descriptions, Thumbnails, and Tags
  12. Adding YouTube Cards and End Screens
  13. YouTube Analytics
  14. Creating a YouTube Ad to Promote Your Videos

Module 6 – Linkedin Marketing

  1. Welcome to LinkedIn Marketing
  2. Setting up your LinkedIn Profile
  3. Adding Experience, Skills, Accomplishments to your Profile
  4. Adding a Professional Background Photo
  5. Adding Media (video/photos) to your LinkedIn Profile
  6. Changing your LinkedIn URL
  7. Adding Your Website to LinkedIn
  8. Creating Shareable Content on LinkedIn
  9. Case Study: LinkedIn Company Page Examples
  10. Creating a LinkedIn Company Page
  11. Managing your LinkedIn Company Page
  12. Publishing content in your LinkedIn Company Page
  13. LinkedIn Ads Introduction
  14. Creating a LinkedIn Sponsored Content Ad
  15. Waiting for LinkedIn Ad approval
  16. Creating a LinkedIn Text Ads Campaign
  17. Creating a LinkedIn Sponsored InMail Campaign
  18. Quick view at the Campaign Manager
  19. Create an Optimize your LinkedIn Profile

Module 7 – Twitter Marketing

  1. Why Twitter and How it can Help your Business
  2. Choosing the Best Username
  3. Tips to Choose Your Twitter Handle
  4. Creating your Twitter account
  5. Creating an Outstanding Twitter Profile Page
  6. Adding your Profile and Header Photo
  7. Writing an Optimized Twitter Bio
  8. Writing an Optimized Twitter Profile Description
  9. Pin the Most Important Tweet for Your Audience
  10. Connecting with Other Influencers
  11. Twitter Hashtags
  12. Adding Twitter buttons to your Website
  13. Adding Twitter Widgets to your Website
  14. Twitter Advertising – Creating your Ads Account
  15. Twitter Advertising – Adding your Payment Method
  16. Twitter Advertising – Creating other Twitter Ads
  17. Twitter Advertising – Promoting a Tweet

Module 8 – Instagram Marketing

  1. Why Instagram and How it can Help your Business
  2. Create an Instagram for Business Profile
  3. Building a Killer Instagram Profile
  4. Accessing the Ads Manager
  5. Creating your First Instagram Ad
  6. Creating your Instagram Ad inside the App
  7. Create an Instagram Ad!
  8. Tools to Create Viral Instagram Photos

Module 9 – Pinterest Marketing

  1. Why Pinterest and How it can help your Business
  2. Opening a Pinterest Business Account
  3. Linking Pinterest to Your Website and Getting a Verified Account
  4. Linking Pinterest with Other Social Media Platforms
  5. Optimizing your Pinterest Profile
  6. Creating Boards
  7. Getting Started with Pinterest Ads
  8. The Ads Panel Overview of Pinterest
  9. Creating an Ad Campaign on Pinterest

Module 10 – Email Marketing

  1. Email Marketing Tools
  2. Creating Email Marketing Campaign
  3. Creating a Lead Magnet
  4. Adding Opt-In Forms to Your Website
  5. Segmenting and Tagging Your Audience
  6. Using Reports to Analyze Success

Module 11 – Google Analytics

  1. Set Up Google Analytics
  2. Navigating the Google Analytics Dashboard
  3. Know Your Audience Better with Analytics
  4. User Acquisition and Behavior Flow
  5. See Where Visitors Click on Your Website
  6. User Behavior and Site Speed
  7. Setting Up Goals with Google Analytics

Module 12 – Content Marketing

  1. Developing Your Strategy and Setting Goals
  2. Choosing the Proper Platforms and Tools
  3. Writing Better Headlines
  4. Writing Quality Articles

Module 13 – SEO

  1. Introduction to SEO
  2. Keyword Research
  3. On-Page Optimization
  4. Off-Page Optimization
  5. Back Links

Module 14 – Local SEO

  1. Introduction to Ranking a Local Business Website
  2. Keyword Research
  3. Creating Your Google My Business Listing
  4. Optimizing Your Google My Business Page
  5. Evaluating Your Rankings

Module 15 – Remarketing

  1. Importance of Remarketing
  2. Setting up Remarketing in Google Adwords

My Digital Marketing Courses with Placement:

There are a huge number of Digital Marketing jobs in Pune for Freshers and for Experienced Professionals. And every company wants to hire the best of the candidates. So we make sure that we keep you ahead of your competition. We do this by providing you some additional training on Interview Cracking Skills. And the good news is that it is FREE. There are many students who fear to speak at interviews, who are not confident enough, who carry low body language in the interviews can be benefitted from this module. The ones who are good at these skills may, however, take only the Technical Trainings in Digital Marketing.


  1. How to get organized for job search
  2. Understanding the Job Market
  3. How to create an awesome Resume with Cover letter
  4. How to keep Resume flexible to make it eligible for various job profiles in Digital Marketing
  5. How to create a very Professional LinkedIn Profile
  6. Networking for Job Search on LinkedIn
  7. Effective research for Job Search
  8. How to let Recruiter know that you’re available for new opportunities
  9. Killing the Interview fear
  10. Learning the Winner’s Body Language to tackle interviews with a very lasting impression
  11. Right dressing sense for Interviews
  12. Preparing almost all the possible interview questions of Digital Marketing Interviews
  13. Mock Interviews before facing the real interviews
  14. Confidence Building
  15. Getting rid of Negativity

Digital Marketing Certification by Google:

I want you to call yourself as Google Adwords Certified and in order to do that I train you to clear the certification exams.

To get Adwords certified, the exams available are:

  • Adwords Fundamentals
  • Search Advertising
  • Display Advertising
  • Video Advertising
  • Shopping Advertising
  • Mobile Advertising

You have to clear any 2 exams out of which Adwords Fundamentals is must to become Adwords Certified.

Digital Marketing Courses in Pune


Digital Marketing Course Duration :

Digital Marketing Training – 6 weeks

Interview Cracking Skills Training for Freshers – 1 week after the completion of course.

Digital Marketing Course Fees (Weekday / Weekend Batch): Rs. 20,000 /-

Interview Cracking Skills Training is FREE for Freshers.

To join the classroom training program, visit www.jaksh.co.in


Let’s Socialize

Reach Me

Jaksh Institute of Digital Marketing,
S No. 30/1/6, Plot No. 3, Nityanand Soc.,
Above Cross Bikes, Near Bata Showroom,
Balajinagar, Dhankawadi, Pune Satara Road,
Pune, Maharashtra – 411043

Tel : +91-8806444490